"Flower by Edie Parker" is launching an ad campaign on 4/20 based on the famous "You've Come a Long Way, Baby" ads for Virginia Slims cigarettes in the late 1960s and '70s. The ads are going up in Los Angeles, Chicago, New York and Boston and include the brand’s nickname, Weedie Parker, and models posting with twin packs of pre-rolls called Best Buds.
“These ads were so groundbreaking—the Virginia Slims woman was stylish and independent and bold. But in 2022, she doesn’t smoke cigarettes. She smokes flower,” Brett Heyman, founder of handbag-maker-turned-cannabis-company Edie Parker told Adweek.
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